The Wolf Pack

Whilst Fox is a name synonymous with specialist angling, Wolf is a very different beast. Wolf is the brainchild of Richard Fox, the next generation of the famous tackle manufacturing dynasty.

Richard has persuaded his father Clifford (who founded, built and latterly sold the behemoth that is Fox International) to join this venture. Between them they offer decades of experience in the development of products that have changed the face of specialist angling. Wolf was born from a desire to return to the Fox family’s tradition of creating innovative, beautifully designed and iconic products. The first of these is a range of carp rods that combine high quality specifications and understated looks with unparalleled casting and playing ability. A range of game-changing alarms with military grade electronics are one of a number of products being developed.

2020 has seen the original team who created 3000 fishing tackle items with the Fox Family join the Team as Wolf, so what these guys do not know about fishing tackle is not worth knowing.


Watch this space and join the Wolf Pack.

Connect with our team


Richard Fox


Cliff Fox

finance director

Kamlesh Raval

general manager

Steve Tasker

graphic designer/consultant

Brian Atkins

rod developerMENT

Mark Tunley

media manager

Ross Clark


Allan Partridge

UK south west sales

Martyn Howlett

austrian sales


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